In a gift to the city’s subway riders, MoMA takes over Brooklyn’s Atlantic Avenue/Pacific Street subway station, filling the station with reproductions of over 50 works of art in the MoMA collection. 24 hours a day, 7 days a week, walk through the station to see images of works by Pablo Picasso, Vincent van Gogh, Charles Eames, Cindy Sherman, Andy Warhol, and many other great artists, filmmakers, and designers. It’s a beautiful reminder that the real MoMA is only a short ride away.
I checked it out this morning, on a press tour, and what can I say: F-A-N-T-A-S-T-I-C! It was somewhat surreal to admire these famous pieces of art in such a rushed environment. A wonderful clash of an every day life situation where we do not pay attention to our surroundings and just rush from A to B.
Make sure to download the Audio Tour before you go and explore. Open 24/7 from february 10, til March 15, 2009. (Why not for forever?) Check out the Gallery for images.
Thumbs up MoMA and HappyCorp. MoMA Atlantic/Pacific is brilliant and makes me happy!
What a fab idea. Need to check it out. Thanks for the tip.
Feb 10th, 2009 / 5:08 pm
Is it cynical of me to assume the idea is somewhat ‘borrowed’ from D&AD gold award winning ‘Grand Tour’ campaign for the National Gallery in the UK by The Partners?
http://www.thegrandtour.org.uk/photo_gallery.html
Feb 11th, 2009 / 8:53 am
LOVE THIS!
It’s too bad they sacrificed the website’s load time for excessive animation and graphics.
To the point where it’s practically useless for a mobile device which is an interesting contradiction when you consider the installation comes with an audio tour which they must have assumed people would use on a mobile device.
Feb 11th, 2009 / 1:58 pm
oh wow, i have to check it out!!! thank you!!
Feb 11th, 2009 / 5:45 pm
about time! this is second nature to the London underground!
Feb 11th, 2009 / 7:12 pm
a great slate for a posterboy or whoever to do their thing. the possibilities for defacing are endless.
Feb 12th, 2009 / 1:07 am
http://flickr.com/photos/14797343@N00/2351275475/in/photostream/
The above link is a photo of how the space was used before. This is nice too, but I think I prefer the earlier version.
Feb 13th, 2009 / 7:53 pm
@joanna completely agree! should be a permanent and spreading phenomenon – NYCers deserve beauty everyday all day!
Feb 15th, 2009 / 9:39 am