Ohio-based identity designer Adam Ladd asked his 5-year-old daughter to comment on some popular logos. Made me smile.
(via Brand New)
Ohio-based identity designer Adam Ladd asked his 5-year-old daughter to comment on some popular logos. Made me smile.
(via Brand New)
My face hurts I’m smiling so hard.
Jan 30th, 2012 / 2:26 pm
this is really great and gives a lot of perspective for brand identity work!
Jan 30th, 2012 / 3:22 pm
toooo freaking cute.
Jan 30th, 2012 / 3:22 pm
Cute and perceptive kid. :)
Jan 30th, 2012 / 4:18 pm
Really great. We were just talking about brand identity and logos today at lunch. Will have to show it to my kiddos tonight!
Jan 30th, 2012 / 5:53 pm
There is nothing more honest than an opinion of child… So innocent and natural.
Jan 30th, 2012 / 6:18 pm
Cheetah, cheetah, cheetah!
Jan 30th, 2012 / 6:49 pm
Nothing gets by kids, apparently!
Jan 30th, 2012 / 7:06 pm
wonder if she could identify the same number of plants and trees in her neighborhood? A much more important and grounding skill… but a very cute video.
Jan 30th, 2012 / 7:19 pm
LOVE LOVE LOVE!! Too cute and so interesting from a branding perspective! Thanks for posting
Jan 30th, 2012 / 9:52 pm
Cute, very cute! And insightful too!
Jan 30th, 2012 / 10:47 pm
That’s how you realize if a logo was or not succesful. Loved the cheetah part!. Although the background music was a little anoying this clip is awesome.
Jan 31st, 2012 / 12:08 am
another gem, thx for sharing.
Jan 31st, 2012 / 12:29 am
Loved the video, clever little cookie!
Jan 31st, 2012 / 2:32 am
adorable! Brilliant video.
Jan 31st, 2012 / 6:16 am
made my day (:
Jan 31st, 2012 / 8:18 am
Great experiment. Shows how early brands get into people’s heads. Apple, Macdonalds, BP, Nike, XBox … We’re already clearly in the child’s mind
Jan 31st, 2012 / 9:15 am
Haha, cheetah! cheetah! cheetah!
Jan 31st, 2012 / 12:59 pm
Did she say “This is the Apple store logo…”?!
Jan 31st, 2012 / 3:05 pm
Gorgeous, great idea and yes: cheetah, cheetah, cheetah!
Jan 31st, 2012 / 3:51 pm
I think Ryan uses his Xbox too much!
Jan 31st, 2012 / 4:44 pm
This kid beats focus group analysis, hands down.
Jan 31st, 2012 / 9:09 pm
Soooo cute and insightful! Give that kiddo a hug and ice cream on me! ;)
–S
Feb 1st, 2012 / 9:17 am
This says more about the child’s parents than it does about the child.
Feb 24th, 2012 / 11:39 pm
A 5-year-old from across the pond responds to brandmarks
Mar 6th, 2012 / 11:24 am
Wow! Smart little girl……..but ALSO kinda scary that a coiled THAT young could with FEW exceptions name the Brands correctly just BY THEIR LOGO!! MARKETING’S left an indelible stamp on our young ” buyers/consumers BEFORE they can even start school!! What a society We are!! Any thoughts??
Apr 19th, 2012 / 5:43 am