The new brandmark (logo) is a significant improvement on the old identity. It’s clean, modern and has a strong iconic symbol.
The new identity is unique and distinctive. However, the branding of Hotbox Studios comes across as a design-led exercise, hence the ‘designery’ option and final result. Design-led work is fine for businesses developing organically on tight budgets but the results tend to be conceptually flat and the process quite generic.
What is the brand idea? An H and a B in a box? I get ‘one colon one’, despite the clever use of negative space. I don’t get any of the excitement I expect from animation. I think the solution is far too static and corporate.
We are all aware which to keep a proper life,
the specific safest as well as easiest ways is going to be to consume healthy food choices choices inside a well balanced
way, drop extra fat, along with take lots of water in addition to sufficient amount of rest.
Restaurant meals are very often greater than adequate
for no less than two full meals and that’s before salads, soups, appetizers, or desserts are actually ordered.
Family meals have proven to increase fruit and vegetable consumption in youngsters.
Swissmiss is an online garden Tina Roth Eisenberg started in 2005 and has lovingly tended to ever since.
Besides swissmiss, Tina founded and runs TeuxDeux, CreativeMornings and her Brooklyn based co-working community Friends Work Here. (She also started Tattly which was recently adopted by BIC)
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The new brandmark (logo) is a significant improvement on the old identity. It’s clean, modern and has a strong iconic symbol.
The new identity is unique and distinctive. However, the branding of Hotbox Studios comes across as a design-led exercise, hence the ‘designery’ option and final result. Design-led work is fine for businesses developing organically on tight budgets but the results tend to be conceptually flat and the process quite generic.
What is the brand idea? An H and a B in a box? I get ‘one colon one’, despite the clever use of negative space. I don’t get any of the excitement I expect from animation. I think the solution is far too static and corporate.
It’s better but not hot.
A.
Jan 28th, 2009 / 10:02 am
I enjoyed being able to see the process behind the new mark. I can clearly see the H B.
Jan 28th, 2009 / 7:18 pm
Unsurprisingly Dache did not publish my previous post in the comments of this projects on his website. He only seems to appreciate cooing compliments.
Below is a link to more thoughts on the difference between a logo and a brandmark.
http://snipurl.com/cme8d
A.
Feb 26th, 2009 / 5:36 am
We are all aware which to keep a proper life,
the specific safest as well as easiest ways is going to be to consume healthy food choices choices inside a well balanced
way, drop extra fat, along with take lots of water in addition to sufficient amount of rest.
Restaurant meals are very often greater than adequate
for no less than two full meals and that’s before salads, soups, appetizers, or desserts are actually ordered.
Family meals have proven to increase fruit and vegetable consumption in youngsters.
Apr 16th, 2014 / 2:46 pm