minimalist advertising

We all know, the Swiss are minimalists when it comes to their aesthetics. But, now, can any of my Swiss readers explain this ad campaign to me? Are the Swiss going über-minimalist and don’t even explain what an ad is for? Sure, it made me look.

12 Comments leave a comment below

  1. This is artwork by Felix Gonzales – Torres

    Victor
    Sep 1st, 2010 / 1:32 pm

  2. Felix Gonzalez-Torres @ Fondation Beyeler | Basel ->> 22. Mai – 29. August 2010

    francois
    Sep 1st, 2010 / 2:19 pm

  3. aids awareness campaign

    Julian
    Sep 1st, 2010 / 2:33 pm

  4. ha! those billboards crack me up. i’m sad that they’re now gone.

    http://kurtriedi.com/images/sleeping.jpg

    kurt
    Sep 1st, 2010 / 2:46 pm

  8. No advertisement. just art. Gonzalez-Torres has billboards all over the place

    April
    Sep 1st, 2010 / 9:12 pm

  9. Felix Gonzalez-Torres took this image after his partner became terminally ill (suffering from AIDs).

    I love the poetic, featherweight presence of each of the lovers, understood through the dual imprints of their heads on the pillows. I am glad to hear that Switzerland is on board with minimalism AND contemporary art. Seeing a couple of these back in New York (where they were originally debuted in the ’80s) would be a welcome respite for our super busy (both visually and socially) lives!

    Katie
    Sep 1st, 2010 / 10:47 pm

  10. This is a famous conceptual public art work by the late, great Cuban artist Felix Gonzalez-Torres, who lived in New York. The piece, “Untitled,” is a black-and-white photograph of an empty, unmade bed with two pillows, a sheet and a top sheet. It was installed in 24 locations in New York City in 1991. It was intended as a memorial to the artist’s lover Ross, who died the same year from The photograph is a memorial to his lover, Ross who died after battling AIDS. Gonzalez-Torres succumbed to AIDS five years later. He was 42.

    Reynard Loki
    Sep 2nd, 2010 / 1:59 pm

  11. The piece, “Untitled,” was installed in 24 locations in New York City in 1991. It was intended as a memorial to the artist’s lover Ross, who died the same year from after battling AIDS. Gonzalez-Torres succumbed to AIDS five years later. He was 42.

    Reynard Loki
    Sep 2nd, 2010 / 2:14 pm

  12. hey everyone! thanks for the links. I’d wanted a record of that billboard.

    Courtney Bolton
    Sep 12th, 2010 / 2:05 pm