What is the one brand you can’t live without (aside from Apple)?

Photos by Emily Gilbert

At last week’s CreativeMornings/NewYork with Debbie Millman we asked the following Icebreakertag question: What is the one brand you can’t live without (aside from Apple)?

See all of the answers in this Flickr Set.

What’s your answer?

47 Comments leave a comment below

  2. mine would be amazon too :)

    Sabine M
    Mar 3rd, 2011 / 10:09 pm

  3. Good point leaving Apple out :)

    Tanya Mulkidzhanova
    Mar 3rd, 2011 / 10:18 pm

  4. Dansko. But only because I’m trying not to say Amazon.com.

    Hilary
    Mar 3rd, 2011 / 10:39 pm

  6. mine would be Adobe

    Shrutika
    Mar 3rd, 2011 / 11:25 pm

  8. Google. Then, Adobe.

    Trevor
    Mar 3rd, 2011 / 11:52 pm

  10. hmm, wonder why my gravatar isn’t working : [

    Ellen
    Mar 4th, 2011 / 12:06 am

  11. adobe…google…macromedia….

    Shrutika
    Mar 4th, 2011 / 12:08 am

  15. Leica. Possibly Canon.

    Steve Keys
    Mar 4th, 2011 / 1:42 am

  17. Google. Possibly Facebook.

    Sev
    Mar 4th, 2011 / 4:03 am

  18. If your life depends on a brand (i.e. not on a product) you have serious mental problems and should seek professional advice.

    ckd
    Mar 4th, 2011 / 4:04 am

  20. Jura (I’m a schümli junkie)

    sven oliver
    Mar 4th, 2011 / 4:15 am

  21. yes well, there only one to be really frank, even my Nikon could be a Canon if really necessary.

    But I can NOT do without Apple.

    So, no asides here….

    Janne Wolterbeek
    Mar 4th, 2011 / 4:17 am

  22. It would be “Delhaize”, my favorite (organic) food retailer (in Belgium)

    Sainthuile
    Mar 4th, 2011 / 4:31 am

  28. Adobe for sure.

    Alyce
    Mar 4th, 2011 / 7:48 am

  29. Amazon

    Matt V
    Mar 4th, 2011 / 9:18 am

  30. Le Creuset, hah! Great one. They’re just the best pots on earth.

    Elise
    Mar 4th, 2011 / 9:55 am

  32. Without a doubt it is Adobe.

    gerry suchy
    Mar 4th, 2011 / 10:19 am

  33. Truthfully: none. There is nothing brand-wise that I couldn’t live without, including Apple.

    Tim
    Mar 4th, 2011 / 11:09 am

  34. Did Toyota or Volkswagen not cross anyone’s mind? If they didn’t exist, how would half the world get around to get their iPods fixed? I respect Gunnar’s SAAB comment, although with Jason Castriota taking over design duties (http://www.thetruthaboutcars.com/2011/03/how-is-this-a-saab/), I’m not sure how many loyalty-inspiring vehicles they’ll make. Toyota and VW make cars that proactively participate in communicating an objectively unoffensive design language and if it weren’t for them, Alfa Romeo, BMW, Hyundai, Jaguar, Mazda, Renault and Subaru wouldn’t have been trying to revolutionize design in the automotive sphere. And, no matter how green you tell people your panties look when you ride your bike on biodegradable tires to work (while conveniently sharing a road with motorists that they paid for with their road+vehicle taxes), make no mistake that cars are more important than the toothbrush in your bathroom, the microwave in your kitchen, the HDTV in your living room and the Starbucks a block from your office skyscraper for if it weren’t for cars, the world would never get anything done. We have built our cities around them, we depend on our everyday lives running as planned because of them (directly or indirectly) and it bothers me sometimes why automobiles aren’t the first curiosity in a designer’s often sadly mechanically unsympathetic mind (I’m not saying every time). Horses were revered for their qualities while cars exist as ubiquitous and mere appliance-like objects, to drive one being treated as a chore rather than the ultimate form of interactive integration with any machine designed since. Automotive design is an institution I couldn’t live without, and if it weren’t for Toyota and VW, we wouldn’t have the beautiful sports and family cars their competitors (and on not too rare occasions, they themselves) offer instead. My tag would read Toyota, period. Oh, and since my droid can’t write, his will say Star Wars.

    Obi Wan
    Mar 4th, 2011 / 12:01 pm

  35. Katz Delicatessen. ;)

    Repka
    Mar 4th, 2011 / 12:25 pm

  36. I wanted to play this game, but when I try to process the phrase “can’t live without”, it makes me very self-conscious about my own materialism.

    There are some products that I might consider critical to survival, but brands? Those intangible things that barely existed just a hundred years ago, that tickle our inner artist and make us imagine a personality for the source of the products and services we buy? My heart would continue to beat without every last one of them.

    So for me, you’ve made a good point. I guess I don’t need these things…

    Bradley Thompson
    Mar 4th, 2011 / 12:51 pm

  37. Starbucks!!!

    Jessie
    Mar 4th, 2011 / 12:52 pm

  39. Heineken

    Aaron Hillsdon
    Mar 4th, 2011 / 8:52 pm

  41. Carib … OK – perhaps not – but close. I love my HDTV from Samsung but that could be replaced by a SONY or LG. So I’m not sure but Swedish Fish are up there with Ritter Sport ..

    Jakob Carstensen
    Mar 5th, 2011 / 1:21 pm

  43. charles shaw.

    rynot
    Mar 7th, 2011 / 2:16 pm

  44. What is apple?

    Chipidum Chipida
    Mar 8th, 2011 / 9:28 am

  45. I’m surprised you didn’t post the one that said “Swiss Miss”!

    Hannah
    Mar 9th, 2011 / 1:26 am

  47. There is no brand, including Apple, that I could not live without. Which is my tragedy: no-one likes a ronin.

    Will
    Mar 11th, 2011 / 3:43 am