Sweep the Sleaze

“Social media buttons are not a social media strategy, even though they’re often sold that way. Excellent content, serious networking and constant human engagement is the way to build your profile. Adding those sleazy buttons won’t achieve anything.”
– Oliver Reichenstein

Thought-provoking article by Oliver Reichenstein on all those social media buttons on our sites. (not mine!) Interesting fact: Smashing Magazine removed FB buttons and traffic from Facebook increased. Reason: instead of ‘liking’ articles, readers shared it on their timeline.

Read the Article: Sweep the Sleaze

(via @zen_habits)