FREITAG – Out Of The Bag

FREITAG recently published a new book called Out of the Bag. I got my hands on a copy and if you’re like me, fascinated by the FREITAG story, then you should get yourself a copy. The book looks at how this small, SWISS creative start-up became a large brand with such an incredibly strong identity. FREITAG’s history and processes are explained, commented upon, and presented in often surprising ways.

V71 F-Buch / V72 F-Book from FREITAG lab. ag on Vimeo.

And this is the newest bag I am currently drooling over. #youcanthavetoomanyFRETITAGbags