Thanks for sharing this Tina. I can totally agree to the branding, for that reason, you also don’t really need a slogan. It can all be triggered with a logo in the heads of customers.
I also really resonated with the “designers curse” (term too negative, but I can’t think of a better way to quickly say it) of immediately picking up on details.
Swissmiss is an online garden Tina Roth Eisenberg started in 2005 and has lovingly tended to ever since.
Besides swissmiss, Tina founded and runs TeuxDeux, CreativeMornings and her Brooklyn based co-working community Friends Work Here. (She also started Tattly which was recently adopted by BIC)
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Thank you for sharing! View part 1 of this interview with Michael Bierut here: http://inda.ba/1BLH5bF
Apr 1st, 2015 / 7:03 am
Logos have no meaning without the brand story and experience. Such an important thing to remember!
Apr 2nd, 2015 / 11:17 am
Thanks for sharing this Tina. I can totally agree to the branding, for that reason, you also don’t really need a slogan. It can all be triggered with a logo in the heads of customers.
I also really resonated with the “designers curse” (term too negative, but I can’t think of a better way to quickly say it) of immediately picking up on details.
Apr 16th, 2015 / 11:36 am