Rockaway Beach from Pentagram on Vimeo.
Next time I fly into JFK I hope to spot this large-scale typography at the restored Rockaway Beach boardwalk in Queens, New York. The installation spells out the name of the beach in letters that are each 100 to 150 feet wide and almost 50 feet tall, and together span nearly a mile. Design by the mighty Paula Scher/Pentagram.